YES, influencers should declare paid for or gifted posts

I’m super late posting this. I have no excuses other than I’ve been channeling my inner Marie Kondo and decluttering like a maniac.

But I wanted to do a short post on the competition and markets authority (CMA) clamping down on influencers and micro-influencers not disclosing whether they’ve been paid for a post or received a product as a gift when mentioning it on social media, their blogs, vlogs, podcasts etc.

If you want to hear my opinions along with a panel of influencers, you can listen to me talking all about the new CMA regulations on 5Live – link here. Fast forward to approx 2 hours 35 mins to hear the segment.

But as a brief summary of what I said, I’m pleased that the CMA are going to clamp down. New rules could see fines or even a spell in prison.

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